Initial Campaign Samples
| Avoda/Labor |
 |
Labor's campaign has been enhanced by Ehud Barak's image as Minister of Defence during Operation Cast Lead (Oferet Yetzukah) in Gaza - Mr Security.
Israel needs a leader who is… experienced, trustworthy and astute… now, more than ever. Ehud Barak. A leader.
ישראל צריכה מנהיג ... מנוסה, אמין וחכם.... היום יותר מתמיד. אהוד ברק. מנהיג
http://bchirot09.pas-rahav.com/f2/?M2CID=1210&ToolID=IRXHDT
Leadership isn't about being nice.
http://www.ynet.co.il/articles/0,7340,L-3628371,00.html (Hebrew)
לבני: אשה ראויה שמוקפת עבריינים. ...קדימה זה אחורה.
נתניהו: הדרך הנכונה לעימות עם כל העולם.
עמוס עוז: סופר דגול - שכבר עשרים שנה במרצ.
Quotes:
Livni: A worthy person surrounded by criminals.
Kadima: Kadima (forwards) is backward
Netanyahu: The right way to get into conflict with the entire world
Amos Oz: A leading writer who has been in the Meretz party for 20 years.
On the party list, seen on public transport:
Hamsa Hamsa! – High Five! ! חמסא חמסא
| Kadima |
 |
Ms Clean. Ethics in politics.
Kadima: What's good for the country. Leadership.
Likud is incapable of advancing the peace process.
Likud says 'no' to this, 'no' to that – what does it say 'yes' to?
It's the same old Likud – with the far right in the driving seat.
The ethical politics and particularly the anti-Netanyahu campaign are in full swing, with images of Netanyahu about to press the red button.
Election Diary Videos: http://www.youtube.com/user/tzipilivni2009
Blog: http://tzipilivni.co.il/
| Hadash |
 |
Obviously Hadash.
The only Arab-Jewish, Jewish-Arab party. Together. Building a new left.
Two states for two peoples.
Likud 
The Likud emphasizes the experience of Benjamin Netanyahu as its leader, speaks in the collective plural about acting together, and is using dynamic media to the limit, including offering downloadable ringtones.
Together we can do it! Because the country needs a leader!
יחד נצליח! כי צריך להנהיג מדינה! www.netanyahu.org.il
Let the people decide!
Strong leadership for a strong country.
The Likud is the heart.
Likud with the Golan.
Tzipi (Livni) is not competent.
Blog: http://www.netanyahu.org.il
Election Video Diary http://www.youtube.com/user/LikudNetanyahu
Related, 2007 http://www.youtube.com/user/NetanyahuTube
Meretz-New Movement
Don't compromise!
Meretz-the New Movement's campaign focuses on environmental and social issues: clean and extensive public transport 24/7; pension; social welfare.
The party is also promoting the viability of a larger, left-wing party to represent a wide range of social and political constituencies, rather than throwing away votes on smaller sectoral parties in the political arena - whether on green issues or social welfare. A strong corollary is a campaign to convince its potential supporters not to vote for Labor or other parties that might enter a right-wing coalition.
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Shas |
 |
Yes we can [win 18 Knesset seats]! Eli Yishai.
We promise - we deliver - you can depend on us.
Protecting the home - protecting the country.
The campaign is bringing Shas' record of social legislation (pension, labor rights, etc.,) and improved employment statistics which reduce costs for social welfare.
Yisrael Beitenu
"To all (the Arab-Israelis) who wish to forgo their Israeli citizenship I say do it as soon as possible. If you are having doubts, we'll help you,"
"Those who want rights must also accept the obligations. Without national service there is no social security."
http://www.ynetnews.com/articles/0,7340,L-3638473,00.html
The campaign is focusing on strategic threats to Israel: Iran, Hamas, etc.
Additional Reference & Sources
The Making of the Prime Minister 2009
http://www.israelpolicyforum.org/display.cfm?id=10&Sub=12
Knesset Campaigns go online http://www.haaretz.com/hasen/spages/1040241.html
Resources in Hebrew: http://elections.walla.co.il/?w=/2666